The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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One Show
Client Rankings
Volkswagen AG
Client
Title
Category
Award
Points
Fearless
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Parking
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG
Category: Outdoor / Outdoor - Campaign
Points: 5.0
Schlämmer's quest
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 5.0
Bologna on Wheels
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0